About
Hey! Welcome to Flipping BA!
Here at Flipping BA, we live to help you live!
You’ll find information that will help you:
- Define your vision for change,
- Plan how to get there, and
- Do the Work to execute your plan.
Using what you learn here, you’ll be able to get unstuck and move towards a life you love!
Why do we think we can help?
I’ve spent more than 15 years as a user-centered design researcher, business analyst (BA), and project manager doing precisely this.
I’m Jen, owner of Flipping BA and Flipping BA Books. It’s nice to meet you!
In my work, I’ve found that the most common problem that people have when trying to make change is that they don’t truly understand what they want and why. They settle on a solution and set a goal without truly understanding the problem they are trying to solve.
Then, no matter how good the solution or how smoothly the project goes, they are dissatisfied because achieving the goal didn’t actually address their core issue.
We’ll show you how to dig deep and discover your true desires.
Next, we’ll teach you how to develop a plan to achieve those desires.
We won’t abandon you once you have your plan! We’ll support you through working your plan and getting things done.
