Our Editorial Process
Welcome to Flipping BA’s Editorial Process page!
This page is your gateway to understanding the unique approach we take at Flipping BA to create and maintain the high-quality content on our site.
Transparency, accuracy, and reliability are not just buzzwords for us; they are the pillars of our commitment to you. We aim to offer you trustworthy, well-researched information that you can rely on to help you navigate your journey to the life you want to live.
Our Flipping BA Mission
At Flipping BA, our mission is to empower you, our readers, to define what you want from your lives, make plans to achieve it, and then support you as you work through those plans.
Our audience is anyone who feels ennui in their modern life and wants to change but doesn’t know how to make it happen.
The Flipping BA Voice
At Flipping BA, we strive to be more than just a source of information. We are your empathetic and supportive companion on your journey, blending personal experience with expert knowledge to build trust and relatability.
We understand our readers’ challenges in navigating the complexities of life transformation. Our content is crafted to be sincere and engaging, speaking directly to these challenges while offering practical solutions.
Using an informal, conversational style, we create a sense of community around shared struggles and aspirations while maintaining an authoritative and informed perspective. We aim to empower our readers to transform their futures by integrating personal anecdotes and actionable advice.
Our Content Creation Process
We publish content to support our readers in following the seven-step Flipping BA Formula. Our content is created using the process below.
Topic Brainstorming
The Flipping BA Formula’s core steps and main topics were developed from our life experiences and professional expertise. These are the techniques and tools we use to live our lives. We also use ideation tools to help us expand on our core knowledge base and give us new ideas to try.
Our goal is to publish valuable and relevant content for our audience. Readers may use the feedback form embedded in each article to suggest topics they want us to write about.
Research Methodology
We begin by searching for up-to-date scientific documentation related to a topic. We also scrape our book notes repository for relevant information. Finally, we source insights from other high-quality blogs and websites.
All of this expert information is collated into our articles along with our own personal experiences.
Writing and Editing
Content Framework
We create two main types of content to support our readers as they navigate the Flipping BA Formula. Informational articles teach knowledge and skills needed for each step of life transformation. Book Notes articles share our experience of books written by experts in fields related to the steps of life transformation.
Informational Articles
Book Notes Articles
Our goal is to provide the answers to the questions below for each topic that we discuss. These questions may be answered in a single article or a series. Each article is intended to be an easy, 5-10-minute read, and we sometimes break topics into a series of articles to meet that goal.
- What?
- How?
- Why?