Our Editorial Process

Welcome to Flipping BA’s Editorial Process page!

This page is your gateway to understanding the unique approach we take at Flipping BA to create and maintain the high-quality content on our site.

Transparency, accuracy, and reliability are not just buzzwords for us; they are the pillars of our commitment to you. We aim to offer you trustworthy, well-researched information that you can rely on to help you navigate your journey to the life you want to live.

Our Flipping BA Mission

At Flipping BA, our mission is to empower you, our readers, to define what you want from your lives, make plans to achieve it, and then support you as you work through those plans.

Our audience is anyone who feels ennui in their modern life and wants to change but doesn’t know how to make it happen.

The Flipping BA Voice

At Flipping BA, we strive to be more than just a source of information. We are your empathetic and supportive companion on your journey, blending personal experience with expert knowledge to build trust and relatability.

We understand our readers’ challenges in navigating the complexities of life transformation. Our content is crafted to be sincere and engaging, speaking directly to these challenges while offering practical solutions.

Using an informal, conversational style, we create a sense of community around shared struggles and aspirations while maintaining an authoritative and informed perspective. We aim to empower our readers to transform their futures by integrating personal anecdotes and actionable advice.

Our Content Creation Process

We publish content to support our readers in following the seven-step Flipping BA Formula. Our content is created using the process below.

Topic Brainstorming

The Flipping BA Formula’s core steps and main topics were developed from our life experiences and professional expertise. These are the techniques and tools we use to live our lives. We also use ideation tools to help us expand on our core knowledge base and give us new ideas to try.

Our goal is to publish valuable and relevant content for our audience. Readers may use the feedback form embedded in each article to suggest topics they want us to write about.

Research Methodology

We begin by searching for up-to-date scientific documentation related to a topic. We also scrape our book notes repository for relevant information. Finally, we source insights from other high-quality blogs and websites.

All of this expert information is collated into our articles along with our own personal experiences.

Writing and Editing

Content Framework

We create two main types of content to support our readers as they navigate the Flipping BA Formula. Informational articles teach knowledge and skills needed for each step of life transformation. Book Notes articles share our experience of books written by experts in fields related to the steps of life transformation.

Informational Articles
Book Notes Articles

Our goal is to provide the answers to the questions below for each topic that we discuss. These questions may be answered in a single article or a series. Each article is intended to be an easy, 5-10-minute read, and we sometimes break topics into a series of articles to meet that goal.

  • What? 
  • How? 
  • Why? 
  • What Else? (Alternatives) 

Our goal is to provide the information below for each book we share. These insights will be provided in a single article. Due to the length of the notes sections, these are longer articles.

  • What is the book about? 
  • Our key takeaways as readers
  • Our actual notes 
  • Where to find more from the author 
  • What to read next

Images

We create custom infographics for our articles using stock images and graphics. These infographics summarize key points from the written text in a visual, sharable format.

Fact Checking

We are committed to providing well-researched, accurate content. To meet this goal, we fact-check statements in each article before publication. References are cited in-text and listed at the end of each article.

Transparency

We use AI as a collaborative tool in our content creation process. Our AI assistants help brainstorm topics relevant to our readers and the human-designed Flipping BA Formula. Humans vet and research topics to create a content brief, use AI to write a rough draft, and then edit and fact-check multiple drafts until we achieve a high-quality final product. Book notes are always direct from our human reading experience, with minor editing for spelling and formatting.

We make money through product recommendations. We personally use or have tried any recommended products, and our opinions are independent of financial gain.

Periodic Review

We don’t just publish and forget. We take our commitment to quality seriously.

We periodically review and update our content to ensure it is current and of the highest quality. The date of the most recent update and the original author are provided at the top of each article, giving you the confidence that you are reading the most up-to-date and reliable information.